Mobile User Onboarding

APertain Mobile User Onboarding

What is Mobile User Onboarding?

Mobile User Onboarding is a very broad term defined in a very complex sense by many analysts and experts. But all they want to convey is to ensure First App Usage from a Mobile User.

Simply put, a Mobile User browses the App Store, downloads an App and uses it for the first time. The first two steps belong to the Marketing department. The last step to ensure the User accesses the App for the very first time is the most crucial step on any App. You can throw money and get the first two step done, but no matter how much you spend the first use of the App is in the control of the user and it is always determined by him. Read More

APertain Journey SaaSx

APertain and SaaSx – The People, The Growth, The Journey

As the dust slowly settles down on yet another successful SaaSx event, I thought it’s just right enough to ponder on the people it has inspired, the growth it has garnered and the journey it has taken. In the past one-and-a-half years there has been 3 SaaSx events & it has been so for APertain too. APertain and SaaSx grew bigger & bolder in each of their respective journeys. SaaSx has incorporated stuff which any Entrepreneur will dream to be part off. And it is a boon for each and every SaaS Founder.

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