Customer Engagement – Does it Provide User Retention? YES!
Nearly 1 in 4 people abandon mobile apps after only one use (http://techcrunch.com/2016/05/31/nearly-1-in-4-people-abandon-mobile-apps-after-only-one-use/), this is an article which ran in TechCrunch Yesterday (31st May 2016)! Basically this article provides a great insight into how Customer Engagement provides more App Usage & User Retention.
This is a scary trend in Mobile App Market (both Android & iOS) in the past few years, the Users just forget when they download an App that they either use them only once or don’t use them at all.