All Apps continue to do to increase their revenue is increase App Downloads, increase positive reviews, increase marketing to get more users using the product and so on and so forth. In this fast paced App economy we are always focused on how to get more eyeballs into our App and how to increase presence in this market, we tend to forget about who have already been onboarded into our App. That’s where User Engagement comes in.
Category: Story
Holi – The festival of Colors
The festival of Colors – Life is a festival of Colors. You turn into various colors based on your current feelings, sentiments, emotions. Your color can vary due to anger, hunger, love, passion, lust, compassion, irritation, frustration, adventure, scary, wanting, giving, taking, snatching.
A(P)ertain, Mobile Customer Engagement Platform, on Be A Change YCE Meetup
Be A Change – Young Champ Entrepreneurs (YCE) meetup happened on 19th March 2016, Saturday from 5:00 PM to 8:00 PM, at IITM Research Park, Chennai. Nearly hundred Entrepreneurs, Business owners, Investors, Mentors came forward to build an ecosystem that enhances the power of entrepreneurship in Chennai.
Why A(P)ertain?
I have been meaning to write this post for a very long time. In our quest for something meaningful, we suddenly strike upon something which is both meaningful, honest and relevant. But, as most of the time we don’t realize it as soon as we should and most of the time end up losing the same.
As a Mobile Developer developing Mobile Apps/Games for various clients, as well as ourselves – we JKL Technologies had created a niche and profitable market. But as an App Developer we tend to always think about how the User is actually using the App/Game. It is quite daunting to get a real perspective of a User handling our game. We know certain areas of the App/Game are created which are defined as “User Error Handling” or “Unexpected Areas”, which as a developer we dread a User to feel or see. These areas are such death knell, that we want to guide a valid User out. But, the seeds of that result are sown much farther in the App User Experience that recovering from that was not easy by normal coding within the App.