Mobile Apps Need Customer Engagement

Why do Mobile Apps need a Customer Engagement Platform?

Customer Engagement – Does it Provide User Retention? YES!

Nearly 1 in 4 people abandon mobile apps after only one use (http://techcrunch.com/2016/05/31/nearly-1-in-4-people-abandon-mobile-apps-after-only-one-use/), this is an article which ran in TechCrunch Yesterday (31st May 2016)! Basically this article provides a great insight into how Customer Engagement provides more App Usage & User Retention.

This is a scary trend in Mobile App Market (both Android & iOS) in the past few years, the Users just forget when they download an App that they either use them only once or don’t use them at all.

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How User Engagement can Increase your Revenue

How User Engagement can Increase your Revenue

All Apps continue to do to increase their revenue is increase App Downloads, increase positive reviews, increase marketing to get more users using the product and so on and so forth. In this fast paced App economy we are always focused on how to get more eyeballs into our App and how to increase presence in this market, we tend to forget about who have already been onboarded into our App. That’s where User Engagement comes in.

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A(P)ertain | Mobile User Engagement | Inapp Support

How InApp Support is Driving User Engagement in Mobile Apps?

Mobile User Engagement encompasses user communication that begins with user’s first contact with the Mobile App till its lifetime engagement. User communication is part of user engagement and critical for its success. Mobile App Developers have to get this piece right to engage users better and bigger. So, here we have put together what makes­ “User Engagement” so critical and how Mobile App developers can get it right to stay ahead.

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How to drive traffic to App or Mobile site using Paid Media

Mobile has changed the landscape and has become the favorite tool for all kind of activities. Mobile is being used for playing games, social activities, shopping, reading news, watching television and what not.

Now, almost everyone is on mobile and this presents a great opportunity for marketers to tap into their user base using mobile marketing as a channel. With a careful combination of quality and control, mobile communication can be used as a greatest marketing tool using POEM – Paid, Owned & Earned Media.

In this series of marketing channels, we will highlight best marketing channels available for Mobile App marketers under the Paid, Owned and Earned Media. However, this blog page will be limited to Paid Media.

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