How to drive traffic to App or Mobile site using Paid Media

Mobile has changed the landscape and has become the favorite tool for all kind of activities. Mobile is being used for playing games, social activities, shopping, reading news, watching television and what not.

Now, almost everyone is on mobile and this presents a great opportunity for marketers to tap into their user base using mobile marketing as a channel. With a careful combination of quality and control, mobile communication can be used as a greatest marketing tool using POEM – Paid, Owned & Earned Media.

In this series of marketing channels, we will highlight best marketing channels available for Mobile App marketers under the Paid, Owned and Earned Media. However, this blog page will be limited to Paid Media.

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