APertain – The Mobile Customer Engagement Platform
What is APertain?
APertain is a Mobile Customer Engagement Platform.
Basically APertain is a Mobile SDK which integrates with Mobile Apps and adds User Engagement Features from within the App.
Author: Jay
Jay is Founder of A(P)ertain, a mobile customer engagement platform & JKL Technologies, a SaaS & Mobile Apps Development firm. When working with Mobile Apps for JKL, he identified the necessity of a generous & effective customer engagement platform. Thus the birth of A(P)ertain. His hobbies range from Cricket, Listening to Music with eyes closed to watching Movies (especially Sci-Fi, 007 & Superhero ones).
APertain in GMASA 2016
With the presence of APertain in GMASA 2016 in Sheraton Grand, Bangalore. Its time to,
- Invite the loyal Users of APertain to the Event
- Invite healthy prospects to explore APertain at the Event
- And also to Look Back @ What happened in GMASA 2015
APertain – The Next Update, What, When, Where?
APertain – The Next Update: APertain is due a major update in the coming weeks!
APertain – The Next Update: We have been hard at work based on user feedback and suggestions. And we have already been soft-testing one of our most requested features with our Paid customers. We will be opening it up for public availability soon.
Why do Mobile Apps need a Customer Engagement Platform?
Customer Engagement – Does it Provide User Retention? YES!
Nearly 1 in 4 people abandon mobile apps after only one use (http://techcrunch.com/2016/05/31/nearly-1-in-4-people-abandon-mobile-apps-after-only-one-use/), this is an article which ran in TechCrunch Yesterday (31st May 2016)! Basically this article provides a great insight into how Customer Engagement provides more App Usage & User Retention.
This is a scary trend in Mobile App Market (both Android & iOS) in the past few years, the Users just forget when they download an App that they either use them only once or don’t use them at all.
Customer Interactions – The Goal, The Necessity & A(P)ertain
Customer Interactions – The Goal
All of us know that Customer Interactions or shall I dare say Customer Engagement is vital for any Mobile App or Website. Customer Interactions have time and again have been defined as the actual interaction which a customer makes. You can create Customer Engagement but if your customer or user is not willing to go through with it, there is no specific interaction. Like for example, you can add an in-app support chatter, but if the user doesn’t use it, there is no Customer Interaction.