Mobile Apps Need Customer Engagement

Why do Mobile Apps need a Customer Engagement Platform?

Customer Engagement – Does it Provide User Retention? YES!

Nearly 1 in 4 people abandon mobile apps after only one use (, this is an article which ran in TechCrunch Yesterday (31st May 2016)! Basically this article provides a great insight into how Customer Engagement provides more App Usage & User Retention.

This is a scary trend in Mobile App Market (both Android & iOS) in the past few years, the Users just forget when they download an App that they either use them only once or don’t use them at all.

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Customer Interactions – The Goal, The Necessity & A(P)ertain

Customer Interactions – The Goal

All of us know that Customer Interactions or shall I dare say Customer Engagement is vital for any Mobile App or Website. Customer Interactions have time and again have been defined as the actual interaction which a customer makes. You can create Customer Engagement but if your customer or user is not willing to go through with it, there is no specific interaction. Like for example, you can add an in-app support chatter, but if the user doesn’t use it, there is no Customer Interaction.

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