Mobile User Engagement encompasses user communication that begins with user’s first contact with the Mobile App till its lifetime engagement. User communication is part of user engagement and critical for its success. Mobile App Developers have to get this piece right to engage users better and bigger. So, here we have put together what makes “User Engagement” so critical and how Mobile App developers can get it right to stay ahead.
It is increasingly becoming difficult for an App developer to get the App(s) noticed. Existing App that is installed on a smartphone also does not guarantee its repeated & continuous usage. As an App developer, if you wish people to discover your App, install it, and continue to use it, then you need a well laid out what we call an optimization strategy for your App.
With millions of free and paid apps out there, it is difficult to achieve initial success. Competition is cut throat, market place is bustling and in all that; your app can easily be lost. In order to tap the true potential in your app, your business model needs to include the answers to the following key questions before charting out marketing strategy.
- How to rank the app high to be discovered organically?
- How to increase app downloads to increase the app business monetary value?
- How to reach and engage target audience for repeated usage?
Here we list of some of the best organic marketing strategies that will help you monetize your app business model effectively without investing much on your marketing activities.
Ever since the launch of A(P)ertain, we have been spending considerable amount of time and energy showcasing A(P)ertain to the developer community through various online and offline platforms. This time, A(P)ertain was showcased at the global platform GMASA Chennai (Global Mobile Apps Summit & Awards) held in our very own city Chennai.
GMASA, the first ever Global Mobile App Awards at Chennai had a huge audience of Mobile APPs developer community, visitors, Angel Investors, Celebrities and media partners. The two day Summit culminated with the awards evening where 57 Apps shortlisted from over 2500 apps and SDK platforms. Today marks the end of this fantastic two days event. So, we thought to summarize the happening for our customers who couldn’t join us at our booth.
To start with, the BIGGEST NEWS for our customers from us is, A(P)ertain is awarded the “Most Promising Mobile Customer Engagement SDK of the year” by GMASA Jury for its Rich Customer Engagement Feature sets and flexibility that it offers to Mobile APP developers to enhance Customer Experience and drive engagement and love for their app. Out of hundreds of applicants competing for various awards, A(P)ertain clinched this award to register its presence at global platform. Check out the complete event details here http://techstory.in/gmasa-awards-01062015/