One of the inevitable customer engagement tool is the Rating Prompt. A User who is successfully using the App is not going to provide you with a Positive Review & Rating immediately. Even though he/she might be mighty satisfied with the App. But when you ask for the Rating using Rating Prompts he/she is definitely more inclined to do so.
Since the positive users provide rating when we ask for it, does it provide us with the permission to intrude them whenever they access the App to provide the Rating. No, it certainly does not.
Why Bad Experience?
If the Rating Prompt is shown numerous number of times, it can expose the ugly face of the user experience nightmare. The users are definitely going to be frustrated seeing such a prompt time and again within the App. This is also going to intrude into the user experience of the App itself. Creating more negative experience rather than a positive experience.
How to show Rating Prompts?
So, how do we show the rating prompt without creating a bad user experience. You should use a Smart Rating Prompt. For example, when the user accomplishes a task, he has actually had a positive experience within the App. Please record those positive experiences thoroughly and then when there is a threshold of positive experiences, show the Rating Prompt. This can definitely lead to a Positive Review and a better Rating (4 or 5 star) in your App/Play Store.
Similarly, you might also refrain from showing the Rating Prompt when a user is actually facing a lot of negative experience within the App. Like failed shopping cart add, or failing to purchase an in-app item. Please make sure you record these experiences as well, because this means in some circumstance your App is not performing upto the mark. Please use a Smart Feedback Prompt to collect feedback from User in this case.
Smart Rating Prompts & A(P)ertain
Another tid-bit about A(P)ertain’s own Smart Rating Prompt is you can shut it off when you see a critical bug in your App and you are waiting on a fix and enable it as you roll out the fix. And you can also customize your conditions to show the Rating Prompt such as Number of Sessions the User has used your App, Number of Days the User has used your App or the Number of Positive User Experiences the User has had in the App during the usage.
When you are developing for Smartphones, it doesn’t hurt if your App is also Smart. Be a Smart App use Smart Rating Prompts from A(P)ertain.
