What is Mobile User Onboarding?
Mobile User Onboarding is a very broad term defined in a very complex sense by many analysts and experts. But all they want to convey is to ensure First App Usage from a Mobile User.
Simply put, a Mobile User browses the App Store, downloads an App and uses it for the first time. The first two steps belong to the Marketing department. The last step to ensure the User accesses the App for the very first time is the most crucial step on any App. You can throw money and get the first two step done, but no matter how much you spend the first use of the App is in the control of the user and it is always determined by him. (more…)