APertain, the User Engagement Platform for Web & Mobile Applications, provides the Web & Mobile Developer with an arsenal of tools to increase the Engagement with the Visitors and Users by adding tools which provide an easy way to access the developer as well as the content inside a Web or Mobile App. The primary tool in such an endeavor is the Live Chat Tool available for both Web & Mobile Apps. Using the Live Chat, the Developer can monitor the progress of a Visitor from the first Screen of the Website or Mobile App to the stage where the Visitor’s interest is lost. Thus, enabling a never ending pursuit of prior engagement with the Users. Not just the Live Chat Tool, APertain also offers a Smart Rating/Feedback Prompt, for Visitors to leave feedback about the Website or Mobile App. Another best engagement tool is to add the Push Notifications, which when accepted by the Visitor provides latest updates and encourages the Visitor to come back to the website or mobile app for more. The utility of the User Engagement Tools can further enhance the need for better understanding of the Visitor using internal page visit analytics and much much more tools are built with APertain by learning the latest trends in the market.